With just over a week to go until the end of ‘Lockdown 2:0’ we thought we would give you a little update on how things are going at SerenArts Gallery.
Like many small businesses, this enforced closure could not have come at a worse time of year, hitting Christmas sales from our gallery very hard. Although we have transferred the bulk of our shop items into our online shop and made Serena’s artwork available on her website, there is no doubt the coming months will be a challenge. I made the mistake of calculating the percentage of annual retail sales that we would expect in November… not a good idea!
However… what these lockdowns have done is galvanise local people into looking nearer to home and supporting local firms in these difficult times. We have noticed a marked increase in ‘Bradfordian’ customers and enquiries, which is great for the local economy (and ours!). Hopefully, when we reopen after this current closure, people won’t have spent all their pennies with Amazon and we will see a lovely last minute rush for pressies!
We would like to take this opportunity to thank all of our existing and new printing customers for their fantastic support during this period. We have had a large number of Christmas printing orders and continue to offer our ‘essential’ photocopying service.
Thank you very much and stay safe.
Mike & Serena